MomCo.

A new theory I thought about today while picking up some water from the fridge in my office. I had just asked my assistant to organize my personal flights (personally settled I might add) since I couldn't do it online - needed paper tickets, etc... what if companies became full service providers to their employes on their professional but also personal needs - vacation planning, bookings, simple accounting, etc? All this while actually making some money out of it.

Granted, not all employees would be willing to pay for these services, but some would and the firm could maximize the usage of its resources - they do have downtime and ultimately arranging vacations and other employee services might well be less urgent and easily scheduled within all the diverse activities of the company.

Ok, ok... the business case might not be logic, efficiencies in the company might already be there and all that "non core business" stuff, but why not... sell services that are backoffice in nature, but would indeed become front-office when done internally for personal purposes. Who knows... heck ... it was just a 1 minute walk to the water anyway.